influence rev the psychology of persuasion robert cialdini

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr.

He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. Cialdini, PhD is an award-winning behavioral scientist and author. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research-as well as by a three-year field study on what moves people to change behavior- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others. Understanding and applying the six principles ethically is cost-free and deceptively easy. Scarcity: We want more of what is less available or dwindling in availability.Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.And the more, people undertaking that action, the more we consider that action correct. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Reciprocation: The internal pull to repay what another person has provided us.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader-and, just as importantly, how to defend yourself against dishonest influence attempts: Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

In this highly acclaimed New York Times bestseller, Dr. Urn:oclc:868316175 Scandate 20101129195853 Scanner scribe4.la.archive.The widely adopted, now classic book on influence and persuasion-a major national and international bestseller with more than four million copies sold! O元902892W Page-progression lr Page_number_confidence 91.76 Pages 342 Ppi 400 Related-external-id urn:isbn:1863501568 OL1395236M Openlibrary_subject openlibrary_staff_picks Openlibrary_work Access-restricted-item true Addeddate 19:33:46 Bookplateleaf 0002 Boxid IA129115 Boxid_2 CH101101 Camera Canon 5D City New York Containerid_2 X0001 Donorįriendsofthesanfranciscopubliclibrary Edition Rev.

Influence rev the psychology of persuasion robert cialdini